Instapage Marketing Analyst in San Francisco, California

About Instapage

Instapage is the leader in post-click-optimization. Our solution helps advertisers increase their conversion rates through the building, personalizing, and optimizing of landing pages at scale. With over two million landing pages at an average conversion rate of above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns.

A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction. Instapage is headquartered in San Francisco, CA with offices in Romania and Poland.

The Job

Instapage is looking for a Marketing Analyst to lead and own all analytics and reporting for the Marketing function. You will work directly with the marketing and data teams to offer insights into the performance of the marketing and sales funnel across the various channels, stages and campaigns. You will develop an analytics framework to identify and measure KPIs, build models and methodologies to standardize metrics, and create reports and dashboards to track them. You will proactively analyze the data to detect trends, patterns, opportunities and risks and communicate them to the leadership team with dashboards and regular reporting.

Responsibilities

  • Analyze the data architecture, identify gaps in marketing data and tracking and collaborate with the data team to fill these gaps

  • Create a reporting framework by identifying KPIs across the various channels and campaigns and implement real-time dashboards and reports

  • Proactively communicate trends and patterns to the leadership team

  • Develop ways to measure marketing attribution,contribution and ROI

  • Work with the marketing team members to identify reporting needs and develop reporting requirements for BI dashboards

  • Assist with market segmentation, TAM and market sizing analysis

  • Generate compelling insights and provide actionable data to the marketing team

  • Perform ad hoc analyses to help the team with ongoing optimization initiatives

  • Be a thought leader and expert in marketing analytics

Requirements

  • Undergraduate degree

  • 3 years experience in an analyst or strategy consultant role

  • Fairly knowledgeable in inbound and outbound marketing campaigns and tactics

  • A strong understanding of lead-scoring, segmentation, revenue and pipeline attribution, revenue influence and ROI

  • Strong understanding of Google Adwords, Google Analytics & Google Tag Manager

  • Strong understanding of growth channels like paid media, email, website and affiliates

  • Exceptional analytics skills - you ask the right questions, define the relevant metrics, collect and process the required data, and present the conclusions in a digestible format for varied audiences

  • Expert in SQL, analytics tactics like Vlookups, pivot tables and joins

  • Ability to package data into relevant insights and communicate them effectively

  • Self-motivated, and persuasive, with a warm and nurturing personality

  • Basic understanding of landing pages, digital marketing and advertising

  • Superb organization skills and attention to detail

We are open to local candidates only! You'll need to work in Instapage San Francisco office on a regular basis.

Benefits

  • 120 hours of Paid Time Off + all major U.S. holidays

  • Flexible work hours and WFH days

  • Full health benefits (medical, dental, vision)

  • Catered Lunch and snacks/drinks every day

  • European exchange program (visit our teams in Poland or Romania)

  • A bright office, conveniently located in SOMA with a full gym and locker room/showers and a beautiful rooftop deck.

  • Only the best top of the line technology.

  • Commuter Benefits and FSA

  • Career growth/education budget (conferences, books, workshops, etc.)

  • Accelerated career growth opportunities

  • A hard to compete with company culture (see our Glassdoor reviews)

  • Ranked #16 tech company in SF for customer satisfaction and employee happiness.